LATAM Airlines has everything an air carrier needs to boast except that it is not Brazil’s flag carrier. Currently, it is the largest in Brazil by market share and fleet size. Its recent merger with LAN airlines of Chile will see planes in its fleet stripped of their current lively in accordance with the plans to rebrand the resulting LATAM and have all planes wearing a uniform livery.
LATAM Airlines was conceived in 1961 as an air taxi company. Following the Government of Brazil’s decision to divide the country into five regions and each with a regional airline saw TAM airline became operational as an airline. Rolim Adolfo Amaro (Brazillian businessman) is credited as the founder of the airline and up to date, the Amaro family owns a controlling 42.65% stake in the company. LATAM Airlines’ negotiations for a merger with Chilean LAN Airlines commenced in August, 2010. It was completed two years later and caused TAM airline to renounce its Star Alliance membership.
Currently, LATAM Airlines flight has a fleet size of 169 aircraft. Majority of these are Airbus A320-200 aircrafts which make up almost half of the fleet at a total count of 83. There are 24 Flights. 10 of these are Flight 777-300ER while the other fourteen are 767-300ERs. The airline plans to phase out its Airbus A330-200s and is remembered as the launch customer of the Airbus A350-900 in the Americas.
TAM services 68 destinations across the Americas and Europe. It has codeshare agreements with Passaredo Linhas Aérea (Brazilian Domestic Airline) which services domestic destinations. Other code share agreements are with one world partners and a few players from Star Alliance where it was a member.
LATAM Airlines has three class products which are namely, Economy, Business and First Class. In first class, there is more space, an advanced entertainment system and state-of-the art catering. Flight attendants are always anticipating what you need and let’s just say they get it right most of the times.
LATAM Airlines has a personal entertainment system. Passengers can watch TV shows, latest movies, documentaries or listen to music. There is special entertainment for kids and not to forget that most planes in TAM’s fleet have external cameras installed so that passengers can view the scenery below them live on their screens.
The baggage allowance offered by LATAM Airlines is similar to that of several other airlines. Passengers can check in with 23 kg of checked baggage. If a passenger carries in excess of 23 kg, Tam has a formula they use to charge fees for every additional kilogram.
LATAM Airlines was listed third on Skytrax’s list of best airlines in South America after LAN and Avianca Airlines consecutively.